An idea, to me, is like a vodka. It does not reach its full potential on first blush. It needs to be refined, processed. It needs to be distilled down to its simplest, most powerful form. When it is all it can be and nothing more than it should, we’ve done our job. An idea is the most powerful weapon, yet it can be inherently powerless. It’s a...
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I went to Chicago over Spring Break, about a month ago. It was amazing. Like, really amazing. I got to check out two stellar ad agencies, Leo Burnett and mcgarrybowen (+ Red Frog Events and their in-office tree houses). I got to meet some really fantastic agency-types (+ regular people, of course) & I got to explore one of the coolest cities in the US...
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A friend posted this on my wall a few days ago. It reminded of a funny time in our lives, about a year ago. Before you watch the “commercial,” let me give you some background: One of my best friends in the world, (and an incredible musician) Dustin Thomas, hooked us up with a marketing manager at Dr. Pepper. This fellow was...
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