An idea, to me, is like a vodka.
It does not reach its full potential on first blush. It needs to be refined, processed. It needs to be distilled down to its simplest, most powerful form. When it is all it can be and nothing more than it should, we’ve done our job.
An idea is the most powerful weapon, yet it can be inherently powerless. It’s a paradox wrapped up in gray matter, stowed away in perfection and tied with a big, shiny red bow.
What is an idea, to you?